Video marketing involves producing video contents and using them to promote or market your brand, products or services. A company that has a strong marketing campaign would realize the importance of incorporating a video into the process. The demand for this type of media increases every day.
- Video can tell your story in a more emotional and dramatic way than what plain texts and pictures or just audio would do. This can translate to a higher audience engagement, memory of message and response rate than with other forms of media.
- The benefits of video marketing are numerous but a few of them are:
- 1. It increases your SEO (search engine optimization): seo is one of the best forms of online marketing you can adopt. Most people who want to make purchases or research a topic do turn to google. They usually get the answers to their questions on google. Truthfully, most of us after seeing optional answers to our questions on Google’s first page, would not move to the next page not to talk of the third. Getting to rank on Google’s first page not going to be a tough job, because in Nigeria, in every line of business, we do not have a lot of companies that take online marketing seriously. Making videos and putting them out on YouTube would help you reach your target audience. YouTube is the second largest search engine next to google. Interestingly YouTube is owned by google and a properly tagged video can work wonders for your SEO.
- 2. Video would boost your conversion rates: a recent study found that 57% of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.
- 3. Video is easily accessible: you can market your videos on YouTube, Television etc. with video you can reach your audience wherever they are in a cost effective way.
- 4. Video is effective: For example, if you want to get a recipe for making your special kind of food, most times people would prefer to look through videos online than just reading through an article because videos would show more details that cannot beexpressed easily in just writing. Studies have shown that retention rates for information that is both seen and heard at the same time is 80% as against what is only seen or only heard.
- We had a lot of companies who have made great success through their video marketing campaigns but 3 come to mind. We have the example of dollar shave club. Dollar shave club is an online subscription for razor blades. The company saw impressive growth after they posted a comedic viral video on YouTube. Within the first 48 hours of posting the video, they had over 12,000 new customers and in the first 3 months they racked up over 4 and a half million video views. The video went ahead to generate press mentions, social media shares and case studies. Another brand is Blendtec. The founder created a YouTube series called “will it blend”. Its purpose was to show how good the blenders were. He blended so many strong things on a weekly bases that a regular blender would not.A third example is the case of the world’s largest greetings card company American Greetings. They created a video campaign which was known as #worldstoughestjob. It was in the bid to sell cards for mothers’ day to customers. It was a hugely successful campaign too. In fact the video was viral even in Nigeria.
- So undoubtedly, video marketing when done online, on television, or other media, would actually yield the best possible results for your brand. The first step towards that direction is producing a video that would help market your brand, products, or services.
- At Charvail entertainment, we can produce any form of video that would be suitable to your organization’s needs. We would put in the skills and creativity required to make your video very special. We make promotional videos for schools who want to showcase their activities, environment and achievements to prospective students, commercials for fast food companies, Documentaries for NGOs, promotional videos for any other kind of organization that would want to promote their business, Events video coverage( weddings, seminars, concerts), Music videos for artistes, Short films etc.
- All these we would do at a very fair budget. We understand that a lot of organizations and artistes would love to have their own videos but cannot afford to pay the high fees that are charged by ‘bigger brands” that’s why we are here to meet your needs. We can deliver a good job that would fit with your budget, all you have to do is tell us your budget and we would draw out a beautiful concept that would meet your video marketing needs. If you otherwise have your own concept or ideas, you can relate them to us, we would have to create the prices for you. However, be rest assured that we would charge you a very fair amount of money for our services.
- We can also help you promote your videos online and on broadcast television. We have a business relationship with many of the major Nigerian news blogs and also television stations where you can advertise your brand, products, and services. If you do not know about how to go on with your online marketing campaign generally for your company, we can render a consultancy service to your company, and we are sure if you follow our guide, you would definitely yield very positive results.
- We also appreciate agents. Any customer that is brought to us, we would reward the agent with 10% of the total charges.
- Above is a sample video of ours. A music video shot with a regular HD camera with an extremely low-near zero budget. We had no jib, no track and dolly systems, no drones, no special effects, no RED or ARRI ALEXA cameras, or any of those other high end 4k and 6k cameras being used today in video production especially music videos. Imagine how much more you would get on a bigger budget.
- You can contact us through this means:
- Addresses: No 28, Balogun Avenue, Idimu, Egbeda Lagos.
- Suite 6 unit 2 Febson Mall, Wuse zone 4, Abuja.
- Phone numbers: +2348133853160
- +2348176502834
- Email:charvailentertainment@yahoo.com
- Social Media: Facebook - @charvailent
- Instagram- garfieldmoyor
- Twitter- @garfieldmoyor
- httpsv=U-ZAMa9KgBA://www.youtube.com/watch?
Kenny22 u dey try
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